Organizational Performance
Architects
We are a small team of experienced company builders with hands-on technology and AI experience. We help leaders improve measurable business performance.
We bring decades of operating experience and deep organizational knowledge to the challenges of growth and change.
We look at organizational performance across human and technological capabilities. By aligning capable people, effective ways of working and the right technology, we help teams achieve higher business performance together.
Based in the San Francisco Bay Area, we work globally across technology, biotechnology, professional services and consumer products.
Meet the team
Dave Williams
Founder & CEO
Turning bold ideas into thriving teams and businesses
I am a builder and an innovator. Over three decades as a CMO, COO and CEO, I’ve helped launch, grow and sell companies serving tens of millions of customers, including CitySearch, DoubleClick and Rhapsody Music, and led a digital division of Viacom.
I’ve learned that talent and ambition deliver results when people share a clear direction, take ownership and work effectively together. As businesses grow and change, those conditions need to evolve.
I founded Volition Partners to help leaders turn organizational performance into stronger business and financial performance. We connect people, leadership, workflows and technology, including AI, to identify and tackle execution risk before it shows up in results. My focus is helping teams make practical changes that improve performance and allow people to thrive.
Paw Andersen
Chief Technology Officer
Scaling technology and putting AI to work
I’ve spent more than two decades leading technology, product and engineering teams through growth and transformation. As CTO at Jobcase, I led platform modernization and advanced its AI strategy. Earlier leadership roles at Uber and Groupon taught me how to scale complex systems. At Uber, I led software teams for the autonomous vehicle program.
As CTO at Metromile, I helped apply AI to usage-based insurance, operations and customer outcomes. I bring that practical experience to Volition, helping leaders connect technology and team capabilities to clearer decisions, greater capacity and measurable business impact.
Jade Stone
Product Lead
Using data and organizational strengths to inspire change
From volunteering with the Peace Corps in the South Pacific to developing tools for innovation and collaboration at IDEO, I’ve seen what effective teams can accomplish together and what gets in their way.
I combine data and interviews with organizational behavior, systems thinking and a human-centered lens to surface useful insights. I hold a Master’s in Organization Development from the University of San Francisco, where I graduated with honors.
Away from my desk, you can find me Lindy Hopping, meditating, practicing Nonviolent Communication or collaborating on creative projects.
Tracey Sand
Performance and Alignment Solutions
Connecting business priorities with people and performance
I am a business development and strategic growth leader with more than three decades of experience, including senior roles at technology companies. I’ve worked with organizations across industries, business models and stages of growth.
I’ve seen how siloed teams and competing priorities can slow progress. My focus is helping leaders connect business needs with the right support, keeping people, processes and leadership aligned as technology creates new possibilities.
Outside work, I love discovering new places and cultures, spending time with my granddaughters and seeing the world from the air alongside my son, a bush pilot.
Laurence Bekins
Strategic Advisor
Aligning go-to-market execution with lasting growth
I am a business partner and go-to-market leader with nearly three decades of experience across enterprise technology and financial services. I’ve built high-performing teams and strategic partnerships in startups and senior roles at Jefferies, Dow Jones, Salesforce, Oracle and NetSuite.
My perspective is grounded in practical experience aligning sales execution with business strategy. I’ve led complex sales organizations, developed go-to-market frameworks and worked closely with executive teams.
At Volition, I bring a focus on scalable sales approaches, strong teams and durable partnerships that support consistent performance and long-term business value.
Let’s talk about your business priorities.
We’d welcome a conversation about the challenges and opportunities ahead.