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Internal Alignment drives financial outcomes; it's the Most Undervalued Asset on Your Balance Sheet
Executive Summary Internal alignment drives hard financial outcomes , not soft benefits. Strong alignment across strategy, execution, culture, and leadership is associated with 6–9% higher multi-year CAGR , 20–30% higher profitability , and 2–3× shareholder returns . Trust is the central accelerant of alignment. It's the key ingredient that reduces friction, speeds decisions, and improves execution. Misalignment creates Management Debt , the organizational equivalent of tech
Dave Williams
Nov 20, 20254 min read


Seven tips for a transformative offsite
Offsites are more than just extended planning meetings; they are pivotal inflection points that realign your team and define the trajectory of your organization. Here are Seven Tips for a transformative offsite based on decades of experience
Dave Williams
Sep 27, 20233 min read


Building Brands From The Inside Out
The art and science of building a great brand is one of the most fun and creatively rewarding part of growing a business. This post explores the process of brand building, not from your marketing, but from your internal actions, decisions and values.
Dave Williams
Jul 21, 20207 min read
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